On this year’s Earth Day, Monday 22 April 2024, we'd love you to donate the cost of your usual cup of takeaway coffee, tea or hot chocolate to The Climate Project charity campaign. Will you take part?
The annual celebration of Earth Day marks the anniversary of the birth of the modern environmental movement in 1970. They believe everyone deserves a healthy and thriving planet, free from plastic pollution.
The Climate Project is a charity campaign from the BMC Access & Conservation Trust (ACT) with two planting projects currently underway to help fight the climate crisis - sphagnum moss in the Peak District moorlands and seagrass along the North Wales coastline. Both these plants are super carbon sinks and vitally important in locking up this planet-warming gas.
BMC Senior Policy & Campaigns Manager Dr. Cath Flitcroft says, “Both projects are vitally important, scientifically-proven, UK-based projects that are incredibly effective for keeping carbon locked up and out of the atmosphere.”
We are asking you to visit our donations page on Monday 22 April 2024 (or anytime really! But that’s Earth Day) and donate the amount you’d usually spend on a takeout cuppa. We would also be so grateful if you could share this campaign on your websites, in your newsletters, email updates, Facebook, Twitter, Instagram, LinkedIn, TikTok, Snap Chat we're not fussy.
Sample copy for social media posts:
A cuppa for the climate crisis? On this year’s Earth Day, Monday 22 April 2024, the British Mountaineering Council (BMC) would love you to donate the cost of your usual cup of coffee, tea or hot chocolate to The Climate Project charity campaign. This is your chance to help in the fight against the climate crisis by locking in more carbon to protect the wild places you love. Will you take part today and share this campaign with your friends? Click here to donate https://hillwalking.thebmc.co.uk/cuppa-for-climate Thank you for your generous contribution!
#EarthDay #TeamBMC #BMCadventures #TheClimateProject #MoorsForTheFuture #SeagrassOceanRescue #BritishMountaineeringCouncil #climatecrisis
Thank you so much for your participation - every little bit helps us protect the wild places we love to hike and climb in.
Donate the cost of your usual cup of coffee, tea or hot chocolate to The Climate Project charity campaign on today, on Earth Day 2024
Peat moorlands cover 15% of the UK, but many have been dug up, drained or destroyed. The Peak District moorland landscape is now the most degraded in Europe and damaged, bare and eroded peatlands have the potential to release thousands of tonnes of carbon each year.
In response to this, over the last 21 years, our sphagnum-planting partner Moors for the Future (aided by BMC volunteers and The Climate Project funding) has restored over 8,000 acres of peat moorland, that’s an incredible 5,000 football pitches. This saves at least 62,000 tonnes of carbon loss each year, the equivalent of roughly 3.1 million trees growing for one year or 5,636 return flights from London to Auckland, New Zealand.
Every £25 we raise funds another square metre of sphagnum to restore the peat bogs and lock in that carbon securely. That’s the price of a cuppa from about 10 people - we hope one of them is you today!
Watch the BMC staff team plant sphagnum in the Goyt Valley
Seagrass sequesters (captures) carbon dissolved in our seas at a greater rate than tropical forests, but sadly, the UK has lost over 90% of its seagrass meadows in the past century. Seagrasses are also a vital source of water filtration, sediment stabilisation and coastal erosion reduction. Restoring these habitats and maintaining their health is hugely beneficial in protecting coastlines, improving biodiversity, supporting fisheries and fighting climate change.
The seagrass-planting project has been added to the BMC’s The Climate Project this year and saw its first volunteer day with Seagrass Ocean Rescue and the North Wales Wildlife Trust earlier this month. This adds to the 12.4 million seagrass seeds they have already planted, the aim being cover a 10 hectare area (roughly 16 football pitches) across North Wales by 2026.
A donation of £50 can purchase the equipment for the long term monitoring of seagrass so that thousands more seeds can be collected to restore the meadows, clean the oceans and sequester more carbon. That’s the combined price of a cuppa from about 20 people - will one of them be you today?
Worth more than a cuppa to you?
If you’d like to support The Climate Project further, either on Earth Day 2024 or at any other time, here are our favourite easy fundraising ideas. If you hold a fundraising event please take some photos and tell us about it by emailing summit@thebmc.co.uk so that we can share your efforts with the world via the BMC website and our membership magazine Summit.
Easy fundraising ideas:
You can also volunteer with the BMC to plant sphagnum and seagrass here.
Donate the cost of your usual cup of coffee, tea or hot chocolate to The Climate Project charity campaign on today, on Earth Day 2024
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